Press Kit

Logline:

Synopsis:

Technical information

Tittle: Focus

Year of production: 2015

Duration: 3-4minutes

Genre: spoken word/ Hip Hop

Country of production: United Kingdom

Production format: Canon 500D HD

Screening format: 1920xl X 1080p

Language: English

Cast / Crew

Directed and written by: Victor Shakur

Director of photography: Reynard

Editor: Victor Shakur

Sound: Joshua Francis, Dan Shute

Lighting: Fred

Spoken word artist: Jamal Abdul

Chorus artist: Joshua Francis

Hip Hop Artist: Victor Shakur

Song Composer: Joshua Bates

Camera Operator: Evan Fernando

Crew

DSCF9245

Director/Editor/Producer/Artist: Victor Shakur

Working on this project is quite exciting yet very stressful. I have to take on three major roles on this project but that’s great because I will have full control of my project.

I am very excited for people to see the final video as a lot of hard work will be involved and the crew will put in effort to archive great results and I am very proud of them.

Evan fernando

Camera Operator: Evan Fernando

After reading the script, I was very eager to get on with the shoot. The intensity of the story gives me the opportunity to use a variety of different shots to show the feel of the lead character. Making the audience feel the characters struggle is the main part that I wanted to get across in this video, so I will focus on using many close up shots throughout. Working on this project gave me the chance to work professionally and play out my role to the best of my ability.

Joshua

Beat maker/ Artist: Joshua Francis

Working on this project was very exciting for me. I know I will enjoy every minute of the process from start to finish. The best part for me will be working along side the director and choosing the most appropriate sound for the project. This is a role that I will enjoy, but after working on this project, it will be definitely something I would consider taking on in the future.

dan

Sound producer/ engineer: Dan Shute

It’s been a great experience working on this project. Although it’s a different genre of music from which i normally work on, i enjoyed every inch of it. The whole experience was easy because the track was already made. My job was just to record and mx the vocals and Victor is such a cool character to work with as he works hard to perfect his work. Looking forward to working on more projects with him in the future.

Production Schedule

Production Title :_________________________________                                   AD : _______________________________________

Day: _________________        Date: ________________                                      Unit Prod Manager :_________________________

Time Shot Set D/N Description Pages Talent Props/FX
               
               
               
               
 
               
               
               
               
 
               
               
               
               
 
               
               
               
               
               
               

Production:

Location Agreement
Location/Company ____________________________________________________________________

Address ______________________________________________________________________________

______________________________________________________________________________

_____________________________________________________________________________

Phone _(______)______________________     E:mail ________________________________________

 

Dear Sir / Madam:

  1. I, the undersigned owner or agent, whichever is applicable, hereby irrevocably grants to Film Production (“Producer”), and its agents, employees, contractors and suppliers, the right to enter and remain upon and use the property, both real and personal, located at:

________________________________________________________________________________________

The “Property”, including without limitation, all interior and exterior areas, buildings and other structures of the Property, and owner’s name, logo, trademark, service mark and/or slogan, and any other identifying features associated therewith or which appear in, on or about the Property, for the purpose of photographing (including without limitation by means of motion picture, still or videotape photography) said premises, sets and structures and/or recording sound in connection with the production, exhibition, advertising and exploitation of the film:

________________________________________________________________________________________                                                     tentatively entitled                     (the “Picture”).

  1. Producer may take possession of said premises commencing on or about:

(DATE/TIME)_____________________________________________________________________________

subject to change due to weather conditions or changes in production schedule, and continuing until the completion of all scenes and work required.

  1. Charges: As complete and no payment for all of the rights granted to the Producer hereunder.
  2. Producer may place all necessary facilities and equipment, including temporary sets, on the Property, and agrees to remove said facilities and equipment after completion of work and leave the Property in as good condition as when received, reasonable wear and tear from uses permitted herein excepted. Signs on the Property may, but need not, be removed or changed, but, if removed or changed, must be replaced. In connection with the Picture, Producer may refer to the Property or any part thereof by any fictitious name and may attribute any fictitious events as occurring on the Property. Owner irrevocably grants to Producer and Producer’s successors and assigns the right, in perpetuity, throughout the universe, to duplicate and recreate all or a portion of the Property and to use such duplicates and recreations in any media and/or manner now known or hereafter devised in connection with the Picture, including without limitation sequels and remakes, merchandising, theme parks and studio tours, and in connection with publicity, promotion and/or advertising for any or all of the foregoing.
  3. Producer agrees to use reasonable care to prevent damage to the Property, and will indemnify and hold Owner harmless from and against any claims or demands arising out of or based upon personal injuries, death or property damage (ordinary wear and tear excepted), suffered by such person(s) resulting directly from any act of negligence on Producer’s part in connection with the work hereunder.
  4. All rights of every nature whatsoever in and to all still pictures, motion pictures, videotapes, photographs and sound recordings made hereunder, shall be owned by Producer and its successors, assigns and licensees, and neither Owner nor any tenant, or other party now or hereafter having an interest in said property, shall have any right of action against Producer or any other party arising out of any use of said still pictures, motion pictures, videotapes, photographs and or sound recordings, whether or not such use is or may claimed to be, defamatory, untrue or censurable in nature. In addition, neither Owner nor any tenant, nor any other party now or hereafter having an interest in the Property, shall have any right of action, including, but not limited to, those based upon invasion of privacy, publicity, defamation, or other civil rights, in connection with the exercise of the permission and/or rights granted by Owner to Producer. If there is a breach by Producer hereunder, Owner shall be limited to an action at law for monetary damages. In no event shall Owner have the right to enjoin the development, production, distribution or exploitation of the Picture.
  5. Force Majeure: If because of illness of actors, director or other essential artists and crew, weather conditions, defective film or equipment or any other occurrence beyond Producer’s control, Producer is unable to start work on the date designated above and/or work in progress is interrupted during use of the Property by Producer, then Producer shall have the right to use the Property at a later date to be mutually agreed upon and/or to extend the period set forth in Paragraph 2, and any such use shall be included in the compensation paid pursuant to Paragraph 3 above.
  6. At any time within 1 month from the date Producer completes its use of the Property hereunder, Producer may, upon not less than five (5) days prior written notice to Owner, reenter and use the Property for such period as may be reasonable necessary to photograph retakes, added scenes, etc. desired by Producer upon the same terms and conditions as contained in this agreement.
  7. Owner warrants neither he or anyone acting for him, gave or agreed to give anything of value, except for use of the Property, to Producer or anyone associated with the production for using said Property as a shooting location.
  8. Owner represents and warrants that he/she is the owner and/or authorized representative of the Property, and that Owner has the authority to grant Producer the permission and rights granted in this agreement, and that no one else’s permission is required. If any question arises regarding Owner’s authority to grant the permission and rights granted in this agreement, Owner agrees to indemnify Producer and assume responsibility for any loss and liability incurred as a result of its breach of the representation of authority contained in this paragraph, including reasonable attorneys’ fees.

Owner/agent: __________________________________________________________ Date: _______________________

Address: ______________________________________________________________________________________________
_______________________________________________________________________________________________________

Phone/Email: ____________________________________________________________

Contact person on premises: _________________________________ Phone: ___________________________________


Signature : ____________________________________________________________________________________________


On behalf of : _____________________________________, Lessee

Script Breakdown Sheet

Production Title                                                                             Breakdown Page No.

Location                                                                                         Production No.

STAGE    LOCAL LOCATION    DISTANT LOCATION        Date

SCENE DESCRIPTION

STORY DAY

SCENE #s

INT. EXT.

DAY        NIGHT        DAWN        DUSK

# OF PAGES

CAST ATMOSPHERE PROPS /SET DRESSING
CAMERA WARDROBE
STAND-INS SPECIAL EFFECTS VISUAL EFFECTS
STUNTS TRANSPORTATION / PIC. VEHICLES SOUND / MUSIC
MAKEUP / HAIR ELECTRIC / GRIP / CRANES SPECIAL EQUIPMENT
SPECIAL MAKEUP EFFECTS ANIMALS / LIVESTOCK / WRANGLERS OTHER
TEACHER / WELFARE WORKER

LOCATION LIST:
Production Title:                                                                                             Production Manager:

SET LOCATION ACTUAL LOCATION

(ADDRESS & PHONE)

DATE & DAYS

(PREP/SHOOT/STRIKE)

CONTACT NAME

(OWNER & REPRESENTATIVE)

Phone: (      )
Phone: (      )
Phone: (      )
Phone: (      )
Phone: (      )

Impact

I inted to put my work onto different media platforms, including facebook, vimeo, youtube e.t.c. This will allow my work to viewed internationally and within the uk. My project is more related to other similar music videos online but its a bit different and original, Because of the style in which its going to be shot in even though some scenes have been inspired from short films and other music videos, so it would make more sense if i put it on youtube as it has a range of viewers visiting the website on a daily basis.

I also inted to tweet and share with friends and family by adding a link on facebook and twitter so that i can attract Viewers to view my work just by clicking on the link. Tweeter is well known not only for exposing work but also people who don’t know you can easily find your work.

My music video will not contain any sensitive language or imagery, so it can be viewed by any one who can access the internet. My core audience is obviously my friends on social media platforms like facebook, tweeter and instagram. These are the kind of people i can show case my work to directly. My secondary audience is mostly my classmates and my lectures who will be a big part of my development and also be available to see my work in the lecture rooms where i will be showcasing it and inviting any critics to improve it before i can put it out there for my degree show.

The press would publish articles on me because i will be creatively challenging my self as a producer pushing boundaries and creativity, not only directing my project but also editing it and appearing in it as one of the artists on the project.

I want my work to be creatively engaging so that it can be seen by different kinds of audiences and other people could remix it and make it better. i want it to be educational rather than something boring. i have been researching on tecniques that make videos go viral and why people tend to continue the culture of constant creation.

for example in these videos…

Logistics

Production name: Focus music video

Length: 3-4 minutes

Location: Birmingham, Coventry, London

Budget Draft

Account Category Specifics Cost Budget Actual cost
1 Script 100 200 150
2 Producer 500 1000 600
3 Director 1000 1500 700
4 Cast 1000 2000 900
5 Travel Train/taxi 100 200 70
6 Food Lunch/coffee 50 100 60
7 Camera Kit, crew, expendables 900 3000 1000
8 Lighting Kit, crew, expendables 900 3000 1000
9 Sound Kit, crew 400 1000 600
10 Locations Fees and permits 50 500 100
11 Art dept. Props/wardrobe 100 200 70
12 Insurance 60 100 60
13 Editing Premier pro/ Photoshop 400 600 500
14 Still photos Photographer 300 500 300
15 Final post online Color correction 60 100 70
16 Final post mix Sound mixing session 30 50 30
17 Marketing Festival fees, screenings 250 300 300
£6,200 £17,350 £ 6,510
18 Grand total Estimate: £ 6,200
19 Grand total budget: £ 17,350
20 Actual grand total: £ 6,510

Production name: Focus music video

Length: 3-4 minutes

Location: Birmingham, Coventry, London

Final Budget According to the Media production rate Card.

CATEGORY KIT DAY RATE
Camera Canon 5D

24-105mm f4

Go Pro Hero

£ 75

£ 40

Audio 744t Multitrack Audio recorder £ 80
Tripod and Supports Shoulder mount

Car mount

Track tripod

£ 10

£ 25

£ 25

Lenses Canon 24mm f2.8

Canon70-200mm f4

£ 30

£ 35

Lights Dedo lights-set of 3

Reflectors

£ 45

£ 4

Accessories Rain cover for 21/25

Clapperboard

£ 5

£ 5

Crew Producer

Director

DOP (cinematography)

Camera Operator

Production manager

Production Assistant

Lighting

Casting

Script supervisor

Location Manager

Runner

Sound mixer

Boom operator

Editor

Sound editor

£ 674

£ 674

£ 674

£ 468

£ 440

£ 309

£ 468

£ 617

£ 403

£ 420

£ 144

£ 469

£ 377

£ 674

£ 674

Grand total:                                                                                                                                                 £ 7,864

Stylistics

Production technics

Before i shoot any scenes for the music video, i need to first record the song so that i can play it on the set as i shoot the scenes. This will help me synchronise the shots with the clean track in post production. To be more professional as a director i need to instruct the performers on how to sing or mime the  words to give it that energy. If they mumble, it doesnt look right when i lay the shots against the song, because the tension and movements of the face and body will not be consistent with the sound of the song. They must sing as if they are recording the song in the studio with the same energy.

I need to shoot plenty of angles and make sure that most angles cover the entire song. If i don’t shoot enough angles of the whole song, the final edit might not look as professional as possible. I need to shoot plenty of cutways, also known as B-Roll shots. These will be used to give some variety to the video. Some directors intercut performance or dance routine shots with random cuts to shots in which the singer is neither singing nor dancing, but doing something relevant to the music video’s theme. The jump cut technique is usually disastrous in movies, unless it is used to archieve a specific effect but it works nicely in music videos.

It is inefficient to shoot complicated and time consuming setups that cover a small part of the song dont schedule too many of these. In case there is a dance rootine, i need to make sure the dancers know it properly, and the lead singer is also completely at ease with it.

One of the characteristics of high end music videos is their high level of visual and stylistic coherence. That means that every shot in those music videos looks like it was designed, lit and directed by the same person. This makes the whole music video gel together very well. Music videos that tend to be appreciated by the industry these days are highly conceptual. This means that the imagery used in  the music video is mostly unrelated to the song’s lyrics. Sometimes ideas and visuals are shamelessly stolen from famous painters, as if plagiarism were somehow ennobled by its employment in a music videos.

The best way to make a music video that will be overlooked by those who matter in the industry is to make a video that is very obviously based on the song’s lyrics. This is an understandable tendancy for narratively oriented filmmakers, but the problem is that, as a music video director, you’re quite simply not allowed to make sense. The further removed from the actual story the images are, the more the music video will be appreciated by those who matter.

The general trend is that the music video industry doesn’t give enough credit to vanilla directors and meaningful story telling. I want to just pack as much visually impressive shots as i can into the music video and thats how i will stand a much better chance of impressing those who can make a difference to my career as a music video director. If i am exceptionaly fortunate, i might even impress those who are most out of touch with good filmaking and good taste, such as adverting creatives.

In terms of technique am going to cut shots in time with the beat so that it gels well with the imagery. For example in this song

I want to produce a short story line that is pretty close to the idea or theme of the song, with some imagery to amuse the audience. Like in this video below

This is the kind of style that i am drawing from as seen in this video above.

In terms of camera angles i am going to use lots of close ups to show facial expressions and some scenes will contain natual lighting from street lights and cars as seen in one of my previous videos. This is the kind of theme i will be going for.

Content

Modern spoken word poetry became popular in the underground Black community in the 1960s with The Last Poets. The Last Poets was a poetry and political music group that was born out of the African-American Civil Rights movement. They used it as a way to promote political ambitions and frustration.

Spoken word is an art form that has long been present in human society. Oral traditions in cultures predate the written word, and poems, or a type of spoken singing or stories, sometimes accompanied by music, held captive many an audience far before the first book was ever written. Even when books became available, troubadours and balladeers often spoke stories of adventure, romance, tragedy and comedy to wide audiences, since reading was not a common accomplishment.

Today, spoken word refers to two separate art forms. One is entirely based on recorded spoken word, such as the reading of novels or the recitation of poetry that supplies us with the modern “books on tape.” The art form in its second definition refers to those events when poets, and sometimes comedians or social commentators recite or invent on the spot poems, commentary, jokes, and the like as a performance piece intended for an audience. The latter type arises from the oral traditions long held in numerous cultures.

Songs did replace speaking stories or poems, but in the beat poetry movement, interest in performing poetry and other writings held sway over poetry fans. Typically beat poets, not necessarily the famous ones, would recite their poems with music playing in the background. Emphasis however was more on the words than the music, though the poet might time phrasing to coincide with certain parts of musical performance. Music could be live or recorded depending upon the poet.

This tradition led to a little mockery, and some contend participants and fans took it too seriously. Certainly as with all genres of poetry, there were some bad poems written and performed. There were also some very valuable ones, and poets that grew out of the Beat Generation, include Mayo Angelou, who critics cite as being one of the most skilled at reciting her work, since her rich voice and phrasing lend resonance and depth to her work.

Spoken Word is poetry intended for onstage performance, rather than exclusively designed for the page. While often associated with hip-hop culture, it also has strong ties to storytelling, modern poetry, post-modern performance, and monologue theatre, as well as jazz, blues, and folk music.

Due to its immediacy and direct rapport with its audience, this type of poetry often contains references to current events and issues relevant to a contemporary audience.

At its best, spoken word is a powerful, high-energy form of expression that attracts artists and audiences of all ages from a wide range of disciplines and socio-cultural backgrounds.

Bibliography 

http://en.wikipedia.org/wiki/Spoken_word

http://www.quora.com/Where-and-how-did-spoken-word-poetry-originate

http://www.wisegeek.com/what-is-spoken-word.htm

http://www.urbandictionary.com/define.php?term=Spoken+Word

http://blog.ted.com/2012/12/07/10-spoken-word-performances-folded-like-lyrical-origami/

Here are some examples on my influnces.

Spoken word artist Lemon Andersen begins today’s talk with the poem, “Please Don’t Take My Air Jordans,” written by Reg E. Gaines in 1994.

My Air Jordans cost a hundred with tax.
My suede Starter jacket says Raiders on the back.
I’m stylin’, smilin’ looking real mean,
Cause it ain’t about bein’ heard.
Just about bein’ seen.

The aime of this project is to create a music video combining spoken word and rap as an expression to tell the story. The rationale behind this is that, it’s going to be my first time directing a music video and collaborating with a music producer on a particular project. I am also going to be pushing my creative skills as an artist and also a producer because i will have the freedom to edit the project my self. I have never been a spoken word artist or a rapper but this is going to be interesting as i will be pushing bounderies and putting my creativity to test. I figuered the best way to learn something is to actually try it.      I am inspired by different music artists who co-direct their  music videos, for example:

Rihanna

what this music video reveals about Rihanna is a genuine and whole hearted lack of concern about anyone’s opinion.

This music video was Directed, written and shot by Justin Bieber even though it had another  co-director, this music video reveals that Justin Bieber thinks the media is out here to get him in what ever he does.

process and development 

I have come to realise that everything is a remix of an original idea. This violates the rights of copywrite rules but some theories suggest that the past always rules the future, meaning that the future we leave in now, is the version of a better past. This is common in hollywood movies, animations and music videos where they use concepts from the past and recreat them to fit in the present. For example Walt Disney his greatest works demonstrate better cultures of the past, His work proves how culture builds on the past. What he did better than every one else was that he was a mashup artist and he would take what was in the public demand, update it and made it relevant for our age. His work was always continuing the language of a particular culture. The importance is that this technique has been democratized because this idea of remix has given anyone with a fiffteen hundren computer and the capacity to recreate the power to say things differently.

i want to make something that could influence other people to do something that is engaging in a creative maner. Something that other producers or artists can take on as a challage or an idea of compositionin or form of creation. In otherwords just like art everything is a remix only because in most  case it has been modified and made better and enjoyable.

I want to be able to tell a story using images like most directors do. I got inspired by watching a few music videos and analysing how some directors use imagery to tell stories or bring emotions to the screen by use of  special effect and technics. I want to be able to bring the artistic and dramatic feeling to my work as a director and creatively challenge my self. i want to achieve this by the use of spoken word, recited on top of a beat with visuals to tell the story.  Even though this might sound like it has an expensive budget, i looked at how some directors who have managed to produce good quality of work with out spending rediculous amonts of money. i am lucky that i have all these resources provided by university otherwise this project would cost me alot of money in the really world.

I looked at some online sources and found out that the most expensive video of all time was directed byMark Romanek: Michael and Janet Jackson‘s “Scream” (1995), which cost $7 million to produce.

Melina Matsoukas says that expensive equipment is not necessary for a quality video and one should never think that way: “A good video has the right visuals, a well conceptualised story and should be exciting and elicit reaction.”

Research

I love poems, simply because they take you places and make you think that there is more to this world. A poem has the power to change feelings and bring sad emotions or good emotion or some times make you cry. This inspires me to use images to inhence story telling because it engages the viewer by use of visual technics and music.

In the 80’s stories were told differently some times only people who are present at that particular moment got to hear the story but as time evolves some things change and now stories can be shared in different ways accross the world for every one to access by use of internet. In the 21 st century there are different technics of telling stories. For example a poem is a piece of writing in which the expression of feelings and ideas is given intensity by a particular attention to diction sometimes involving rhyme, rhythm and imagery. I really find that interesting because some directors use the same method to tell certain stories. This is the same thing i will be producing.

This is one of the poets of my century that use some of those technics and inspires me.

In this particular peom i like the combination of the acoustic guitar, music combined with George the Poet’s voice to help set the mood through which he is telling the story. This makes the poem more interesting through visuals and audio, it adds another element to the poem/story and this is where i get my inspiration from so i had to do an artefact with the same consept by using  music, imagery and a poems to give my story depth.

The music video i want to produce  for my final major project is something like this:

Context

In the media world the genre of my Artefact is a poem produced into a hip hop music  as a style to tell the story , i am collaborating with a music producer  Josh Bates, who is creating a song  that we are going to use in my final major project. I am going to write a poem and visualy present it using different technics to bring out the right mood for the poem as seen in previous examples above.

My intestion is to record different scenes of the project in different cities including France, United kingdom and Amsterdam which will be more interesting for the audience to watch.

For example, In this video there is added value simply because it is filmed in a different country and it tells the history of the place. But that’s not the only thing that makes it different or interesting. I looked at the style in which it is shot and the use of music and camera angles to tell the story and create emotions. The story becomes more than just a poem but an art and that’s what adds value to the poem.

This will add value to my video in terms of traveling to different locations. The reason its going to be different from what has been done before is because the piece of work can be remixed by any producer or used to influence other people to recreate it or make it better, in other words something to continue the language of the culture. I have never directed anything like this before so i will be creatively challenging my self to make a good piece of art through illastration of words and music combined with visuals. I am collaborating with a music producer, creating a poem, story board and directing the video my self and i will be in the video as well, the video will be edited by my self and thats what makes it different. I want to become like “Stan Lee” an American comic book writer and editor who directs his movies and acts or appears in some scenes of the movies. Thats my vision and where my inspiration comes from.

Even though Dr. Dre is a music producer he also directs some of his videos like this one above. This reveals that he knows what to do with his hands even though it was also co-produced by Philip Atwell.

These kind of examples i have given above have greatly influenced what i want to do for my final major project. As seen above this is possible and different music artists have used the same approach. If they can do it, i believe i can use the same approach too. Even though i might need help from another co-producer or cinematographer i will have the full control over the work i want to produce because i will be editing it after its been recorded.

In terms of context this video needs to be made because there is only a few videos that have been made using the same concept, spoken word combined with rap and imagery to help tell the story or bring out particular emotions.

These days mordern culture hip hop has influenced everything from fashion to the way people talk and even it’s used as a form of telling different stories, same applies to spoken word. For example in this video you get to seen the combination of a solo guitar artist and a spoken word artist tell there story but using different styles. George the Poet does the spoken word and Jcooper plays the guitar and sings.

This is where my inspiration comes from, i am trying to use the same technic to tell a story but to be more original, on this project i have a producer who has agreed to make an instrumental using logic software and i want to get George the Poet on this project even though it might be imposible but i choose to have a positive vibe because everything is possible you just have to try. If i manage to get him on this project, this will give my work a certain adge to it and because he already has an audience out there my work will be more exciting.