My project has changed from the initial plan, because of the busy schedule of an artist i was supposed to work with on this project. He’s known as George the poet, he managed to tell me that he wasn’t going to be able to work on this project because he was preparing for a Europe tour and i had already set dates and everything concerning this project. This let me no choice but to re-arrange my self to figure out a replacement for him so that i can carry on with my project.
I managed to get some one to work with although this was not an easy thing task do, i had to explain to him the whole idea and how i want him to approach the project. Lucky enough i got him to agree and it was easy to work with him. Although we managed to book recording session from different studios, there was always a problem with timing and getting the engineers in the studio at the same time as the artists. This took me a couple of weeks to figure out when and where we are going to record because other studios we had approached were so busy, so there wasn’t enough time for us to finish recording.
Finally i managed to get in touch with a 2 year music student and i asked him if he wanted to work with me on my final project, i explained to him what it was all about and he was happy to work with me. This saved me a lot of money and time, because those other studios were charging me an hourly rate and a fee for the engineer so with the help of Dan Shute everything became much more easier. In order to save more time i organised a practice session with my fellow artists to go over the track, once everything was agreed, i had to let Dan know so that he can book session for us to come in and work on the project. This took a lot of time because every one was busy trying to work towards university deadlines. Due to the holiday period of easter we never managed to finish recording, so the project was delayed. I had to call another meeting with everyone involved in the project to let them know how late we were. So we decided to give priority to recording sessions so we can finish the song. After recording and mastering the song, I gave it to different friends to listen to it and tell me what needs to change, which they did and i went back to the studio to level out some vocals there after i decided this was going to be a finished song so i decided to start the production process.
Names of the artists
Elevator pitch: This music video will be giving a positive message, saying that If we focus in life we can achieve what we put our minds to. The interesting fact about the music video is the style in which the story is told, through a combination of different techniques of rhyme, like spoken word, hip hop and grime.
The first scene starts when i am traveling going to another country to visit my girlfriend and i want to find my self, something i am passionate about so i start watching TV, swapping through channels looking for motivation. As the lyrics of the song say ‘let television develop my vision, make a decision and take a precision”
ext: wide shot:
shows a plane taking off
Int: Long shot:
Watching TV with my girlfriend
Then the second part of the song which is the emotional part with spoken word.
Int: close shots
showing me having a conversation with my girlfriend about the life we leave and cuts to a different scene
int: close up
shows us watching TV and comparing what we see with what we want to do.
int: wide shot
shows me acting like the issues elude me but am not too blind to see the truth.
last scene, which is the grime part
Ext: close up
shows me and other artist talking about what we need to do to achieve success
Ext: lond wide shot
shows us sitting in a car talking about what we need to do. As the lyrics say to ‘succeed you have to focus’
The video will have long cinematic shots with a styled look and camera angles edited with jump cuts to help tell the story. I will achieve this effect by using a DSLR HD camera, with a 35mm lens and Go pro camera for some scenes and angles so that i can export it in the highest HD possible 1080p.
I will be using adobe After Effects to create kinetic tittles to go along with the lyrics especially on the spoken word part of the track (song). https://www.youtube.com/watch?v=V70kyic3X_Q
I am going to use big tittles at the beginning of the video to introduce the song to the audience as if it was produced by a big movie company, and for the trailer purposes so that i give it that movie look as the tittle was inspired by the Will Smith movie “Focus” like the movie..
something like this
This is a snap shot of the tittle for my project.. i made this using after effects and this is how i am going to introduce the song to the audience. Like it’s made by a big production company.
The video is going to look smooth with the lyrics rhyming with the story. some thing like this
I am looking for a city perspective like in this music video ‘Young Jezzy Me OK’ to give it that effect of the sun set. This will help set the mood and by using a 35mm lens i will achieve that effect easily with a good exposure and moving image.
All these techniques will help me obtain the results i am looking for. These techniques are a good way to help a director tell a story through the use of a camera and good editing.
process of development
I want to be able to tell a story using images like most directors do. I got inspired by watching a few music videos and analysing how some directors use imagery to tell stories or bring emotions to the screen by use of special effect and editing technics. I want to be able to bring the artistic and dramatic feeling to my work as a director and producer, by creatively challenging my self to produce a high quality artefact.
some thing like this
I love poems, simply because they take you places and make you think that there is more to this world. A poem has the power to change feelings and bring sad emotions or good emotion or some times make you cry. This inspires me to use images to inhence story telling because it engages the viewer by use of visual technics and music.
In the 80’s stories were told differently some times only people who are present at that particular moment got to hear the story but as time evolves some things change and now stories can be shared in different ways accross the world for every one to access by use of internet. In the 21 st century there are different technics of telling stories. For example a poem is a piece of writing in which the expression of feelings and ideas is given intensity by a particular attention to diction sometimes involving rhyme, rhythm and imagery. I really find that interesting because some directors use the same method to tell certain stories. This is the same thing i will be producing.
This is one of the poets of my century that use some of those technics and inspires me.
In this particular peom i like the combination of the acoustic guitar, music combined with George the Poet’s voice to help set the mood through which he is telling the story. This makes the poem more interesting through visuals and audio, it adds another element to the poem/story and this is where i get my inspiration from so i had to do an artefact with the same consept by using music, imagery and a poems to give my story depth.
The music video i want to produce for my final major project is something like this:
Melina Matsoukas says that expensive equipment is not necessary for a quality video and one should never think that way: “A good video has the right visuals, a well conceptualised story and should be exciting and elicit reaction.”
In the media world, the genre of my Artefact is a hip hop mixed together with other style to tell a particular story , i am collaborating with a music producer who is creating a track of which i am going to use in my final major project. I am going to write a poem and visually present it using different technics to bring out the right mood for the poem as seen in previous videos and examples above.
My intention is to record different scenes of project in different cities including New York city, United kingdom and Amsterdam which will give me an experience of conducting my project in different cities. ( this was the original idea ) I didn’t manage to record in New York because the trip was way out of my budget while i had other issues to settle first and i failed to obtain an Amsterdam visa in time, which resulted from everything being recorded in different cities of England, Including London, Birmingham and Coventry
I want to give an example, The reason as to why this video has value simply because it is filmed in a different city and it tells the history and culture of the place. But that’s not the only thing that makes it different or interesting but the theme and technique in which it’s applied. I looked at the style and concept of which it is shot and the use of music and camera angles to tell the story and create emotions. That’s what i am going for, the story becomes more than just a poem but an art and that’s what adds value to the Artefact.
By following these simple steps, my project will be of a greater value in terms of how it will be produced to make the audience feel a certain way. The reason it’s going to be different from what has been done before is the style of which the story is going to be told and as it’s my first time directing a music video like this, i will be creatively challenging my self to produce a good piece of artefact through illustration of words and music combined with visuals. I am collaborating with a music producer who’s making the track of which i will produce a video for. I have composed a poem and a story board for which will help in the directing of the video. i will be in the video as well direct and edit the video and may be some help from fellow colleagues who will help with the idea generation. I want to become like “Stan Lee” an American comic book writer and editor who directs his movies and acts or appears in some scenes of the movies. Thats my vision and where my inspiration comes from.
Production Title: Focus AD : Josh
Day: Friday Date: 8 Jan. 2015 Unit Prod Manager: Victor
|9/01||Location scouting||31st/3||Shooting final scene|
|Auditions for actors|
|10/1||Developing a script|
|Last touches to the track||2nd/4||Editing|
|17/1||Record the track||3rd/4||Post production|
|21/1||Go through the script with the actors|
|23/1||Test Shooting day||6th/04||Publishing|
|10th/||Shooting scene one|
|20th||Mastering the audio|
|9th/ 03||Location agreement signed|
Costume a location
|23/03||Shooting second scene|
LOCATION LIST AND CALL SHEET
Production Title: Focus Production Manager: VictorNyagatare
|SET LOCATION||ACTUAL LOCATION
(ADDRESS & PHONE)
|DATE & DAYS
(OWNER & REPRESENTATIVE)
Coventry transport museum
Phone: ( 0247634295 )
5th -10th Feb. 2015
Phone: ( 01213257781 )
9th march 2015
Phone: ( 08445732911 )
23rd march 2015
Phone: ( 02476229916 )
31st march 2015
Phone: ( 07949503343 )
1st march 2015
1. Casting Assessment:
|Talent Name: Joshua Francis||Contact No.: 07538252970|
|Character auditioned for: Spoken word Artist||Email: Joshuafra@googlemail.com|
|Communication Skills||Rate (1 low / 10 high)|
|He’s an effective communicator 8|
|Performance Experience||Rate (1 low / 10 high)|
|He has confidence high 8|
|Spontaneity||Rate (1 low / 10 high)|
|Very good 9|
|Sense of Humor||Rate (1 low / 10 high)|
|He’s a vey Out going person 10|
|Right Type||Rate (1 low / 10 high)|
|Just the one I was looking for 9|
I am so luck, I found the right type of character I was looking for, now he is going to be George the poet’s replacement. Such an out going personality and improves on the spot
2. Casting Assessment:
|Talent Name: Jamal Abdul||Contact No.: 07519206777|
|Character auditioned for: Grime Artist||Email: email@example.com|
|Communication Skills||Rate (1 low / 10 high)|
|He’s an effective communicator 9|
|Performance Experience||Rate (1 low / 10 high)|
|He has confidence high 10|
|Spontaneity||Rate (1 low / 10 high)|
|Very good 9|
|Sense of Humor||Rate (1 low / 10 high)|
|He’s a vey Out going person 10|
|Right Type||Rate (1 low / 10 high)|
|Just the one I was looking for 9|
It was very easy for him, well prepared and confident. I am looking forward to working with him
Location/Company: Coventry Transport museum
Address : Millennium Place, Hales Street, Coventry CV1 1JD
Phone : 02476234270 E:mail firstname.lastname@example.org
Dear Sir / Madam:
- I, the undersigned owner or agent, whichever is applicable, hereby irrevocably grants to Film Production (“Producer”), and its agents, employees, contractors and suppliers, the right to enter and remain upon and use the property, both real and personal, located at:
Millennium Place, Hales Street,
The “Property”, including without limitation, all interior and exterior areas, buildings and other structures of the Property, and owner’s name, logo, trademark, service mark and/or slogan, and any other identifying features associated therewith or which appear in, on or about the Property, for the purpose of photographing (including without limitation by means of motion picture, still or videotape photography) said premises, sets and structures and/or recording sound in connection with the production, exhibition, advertising and exploitation of the film:
FOCUS tentatively entitled (the “Picture”).
- Producer may take possession of said premises commencing on or about:
(DATE/TIME) 25th may 2015
subject to change due to weather conditions or changes in production schedule, and continuing until the completion of all scenes and work required.
- Charges: As complete and no payment for all of the rights granted to the Producer hereunder.
- Producer may place all necessary facilities and equipment, including temporary sets, on the Property, and agrees to remove said facilities and equipment after completion of work and leave the Property in as good condition as when received, reasonable wear and tear from uses permitted herein excepted. Signs on the Property may, but need not, be removed or changed, but, if removed or changed, must be replaced. In connection with the Picture, Producer may refer to the Property or any part thereof by any fictitious name and may attribute any fictitious events as occurring on the Property. Owner irrevocably grants to Producer and Producer’s successors and assigns the right, in perpetuity, throughout the universe, to duplicate and recreate all or a portion of the Property and to use such duplicates and recreations in any media and/or manner now known or hereafter devised in connection with the Picture, including without limitation sequels and remakes, merchandising, theme parks and studio tours, and in connection with publicity, promotion and/or advertising for any or all of the foregoing.
- Producer agrees to use reasonable care to prevent damage to the Property, and will indemnify and hold Owner harmless from and against any claims or demands arising out of or based upon personal injuries, death or property damage (ordinary wear and tear excepted), suffered by such person(s) resulting directly from any act of negligence on Producer’s part in connection with the work hereunder.
- All rights of every nature whatsoever in and to all still pictures, motion pictures, videotapes, photographs and sound recordings made hereunder, shall be owned by Producer and its successors, assigns and licensees, and neither Owner nor any tenant, or other party now or hereafter having an interest in said property, shall have any right of action against Producer or any other party arising out of any use of said still pictures, motion pictures, videotapes, photographs and or sound recordings, whether or not such use is or may claimed to be, defamatory, untrue or censurable in nature. In addition, neither Owner nor any tenant, nor any other party now or hereafter having an interest in the Property, shall have any right of action, including, but not limited to, those based upon invasion of privacy, publicity, defamation, or other civil rights, in connection with the exercise of the permission and/or rights granted by Owner to Producer. If there is a breach by Producer hereunder, Owner shall be limited to an action at law for monetary damages. In no event shall Owner have the right to enjoin the development, production, distribution or exploitation of the Picture.
- Force Majeure: If because of illness of actors, director or other essential artists and crew, weather conditions, defective film or equipment or any other occurrence beyond Producer’s control, Producer is unable to start work on the date designated above and/or work in progress is interrupted during use of the Property by Producer, then Producer shall have the right to use the Property at a later date to be mutually agreed upon and/or to extend the period set forth in Paragraph 2, and any such use shall be included in the compensation paid pursuant to Paragraph 3 above.
- At any time within 1 month from the date Producer completes its use of the Property hereunder, Producer may, upon not less than five (5) days prior written notice to Owner, reenter and use the Property for such period as may be reasonable necessary to photograph retakes, added scenes, etc. desired by Producer upon the same terms and conditions as contained in this agreement.
- Owner warrants neither he or anyone acting for him, gave or agreed to give anything of value, except for use of the Property, to Producer or anyone associated with the production for using said Property as a shooting location.
- Owner represents and warrants that he/she is the owner and/or authorized representative of the Property, and that Owner has the authority to grant Producer the permission and rights granted in this agreement, and that no one else’s permission is required. If any question arises regarding Owner’s authority to grant the permission and rights granted in this agreement, Owner agrees to indemnify Producer and assume responsibility for any loss and liability incurred as a result of its breach of the representation of authority contained in this paragraph, including reasonable attorneys’ fees.
Owner/agent: Clive Parker Date: 25th Feb. 2015
Address: Millennium Place, Hales Street, Coventry CV1 1JD
Contact person on premises: Claire Phone: 02476234295
project proposal evidence
The idea was to collabo with one of the best upcoming spoken word artists in the united kingdom, but this was not possible because he was preparing for a europe tour around that time this was due to happen. I know him on a personal level which made everything easier in terms of communication. He was able to contact me and let me know in advance that he wasn’t going to be able to work on this project but he promised will work on something in the near future.
This some how changed my idea but not too far from the original idea, so i had to look for people who do spoken to work on my project. This held me back but because i was running out of time, everything had to be organised in a hurry so that i could meet the deadline.
These are some sources of inspiration
This inspired me to tell my story in different styles in a collaboration as seen in this video. This really influence how i wanted the music to sound even when were were in the studio working on the beat we made sure that in terms of delivering the lyrics we did it in such a way that when it came to shooting the video we would be able to bring out the emotions as intended.
The most important part of this project was to figure out how this song will be delivered and once i figured that out the rest was easy to pull together. i looked different sources, movements, theoretical perspectives that formed and influenced my idea.
On some levels most spoken word poetry isn’t very good, this might be true but the question is according to whom? Is the broader poetry community judging spoken word by the same standards they judge creative writing? The form in which they are both written is fundamentally different. It all fall under performance art, some words might be sacrificed at times because the listener doesn’t have the luxury of re-reading lines and analyzing every word choice, but that’s just a conscious decision. In the first place, spoken word is written for the sake of being performed; it’s not the same as reciting poetry. In modern days we get to see well-known artists use the spoken word method to compose lyrics for a song.
After watching all these types of videos, it made me consider some changes toward my project during the development stage and i had to make something that is controversial as possible, so i composed my song then gave it to my collabo mates to work on it and improve it where necessary. We did not agree on somethings but because i was the project manager and director i was in full control to welcome certain ideas. My mates wanted me to make something more pop and urban that they can listen to in there cars, which was a good idea but i wanted to make something more reflective. something that you can listen to and learn something. I wanted to compose a song with a strong message, something that people can relate to.
The instrumental we were using was different from the style or approach we were going for so after doing all this research i came to realise that in most spoken word videos the beat drops so that you can hear the spoken word lyrics properly and this sets the mood for a song. I had to make some changes i went back to the studio with my engineer, asked him to remove the drums and other instruments in the background of the song, so that the middle section of the song can be emphasized, the spoken word can be as clear as possible because it sets the mood sets the right mood. I was very important for me to make sure the person watching my video would almost feel, taste and smell the message i was telling them.
for example in this video
I wanted to give my video a theme of high coloured options so that i can give it that look of a professionally produced video.
I achieved this by playing with the colour wheels to obtain such effects. These effects would help me to set the right mood for the song as seen in other music videos. When i engaged with this approach it definitely changed and enabled my work to look more professional, so i begun to see my project develop.
I wanted to make sure that my video looks as professional as possible but there was something lacking, so i decided to carry out research on videos that have or involve poetry in their lyrics. The best approach to this kind of videos was that most of them had kinetic typography along with the imagery to help the audience understand more or engage with the message being portrayed.
So i looked at different ways of which i can create kinetic typography along with the lyrics to the song, to add that depth of professionalism to the production. Here is a few examples..
After analysing all this and how it’s been effectively used in music videos and spoken word video, i decided to create my own typography to match with the lyrics using adobe after effects to achieve the same results and here is a few examples of my work and you can find more on this page. Although i made this effortlessly, i had to try so many times and i kept on failing either because the composition couldn’t render or after effects would freeze, but this didn’t stop me from achieving the effect i wanted, i kept on trying until i had something i could work with.
The reason as to why i decided to use kinetic typography in the first place, instead of just a normal approach to a music video with use of moving imagery, was because the spoken word artist was not available to shoot the video on the allocated dates and i was running out of time. So i had to find a creative way to approach this technical problem and still be able to deliver the message as planned without changing any mood of the track as i wanted to produce a high quality artifact. This came out perfectly as the audio was well mastered so you could hear the words properly.
What professionals in this field do?
A film director is a person who directs the making of a film. A film director is responsible for controlling a particular movie’s artistic and dramatic aspects, and be able to visualize the script while guiding the technical crew and actors in the fulfillment of that vision.
The director also has the power to choose the casting members of a film, the production design, and the creative aspects of filmmaking.
This is one of the roles i want to pursue among other careers in film, because it gives me the opportunity to create and try out new challenges. I believe every one starts from somewhere. This project is one of a few projects that I have been a director; this has allowed the freedom of creativity.
Music video directors make short films that are based on different songs depending on the genre of the music. They also often work these musical artists to come up with concepts and stories behind the videos. This is a highly demanding job and not always stable because some times things don’t work out according to the plan. This field is also very competitive, since everyone wants to be a professional music video director.
WHAT PEOPLE IN THIS FIELD DO / SKILLS REQUiRED TO BE A PROFESSIONAL IN THIS FIELD.
As with a film, music video directors will have to understand cinematography lighting and editing.
Some directors will begin their careers creating music videos before moving on to films.
Although is not a requirement to start a career, it’s advised to consider earning a bachelor’s in a film degree. This will give you sufficient knowledge on about the history of film, camera techniques and the business side of the industry.
You also need to find an internship for a production company either working as a production assistant on a music video. Which is a great way to gain some experience and network with different people across different fields
The key skills:
Leadership and communications
Technical skills required
Familiarity with production equipment, such as those used for lighting and audio, and other related electronics
Here is an example of a video i directed:
This is the video i directed for this project:
Although this came together after a period of hard work. There were some challenges, especially in the beginning, but as a director of a film / project you have to find solutions to the problems stopping the progress of a particular project at the time otherwise no one else will and the project won’t happen. The process of producing a music video is not easy as it seams because, i believe there is equal amount of hard work involved in both film and process of producing music. The hardest thing i have had to do on this project was to get everyone involved in the project, in the same room at the same time. This made me realise that directors deserve a lot of credit i had to learn the required skills in this field.
we then resulted to using social network to communicate which easier because everyone would know what to do without pressure from others . this worked out quite well. Especially when i got the news that the intended plan was not going to be possible due to George the Poet’s tour in Europe. we had to communicate effectively because i was not limited with time.
On Thursday 12th of march i almost dropped this project because the work we had done on the track was only save on the machine in the studio, but that morning the pro-tool refused to function and i was scared that we would have to repeat the whole process. This either meant that i was going to quit or find another another project to work on. my project was pushed back because We had to wait for a technician to come in and recover the system errors. Then we learnt how to save on multiple devices each time we worked or changed something so that we have several copies.
This whole process to me was a learning process, i now have the experience of what skills it take for someone to be a professional music video director or director in general. I have learn management skills, how to pay attention to detail. I have learn how to effectively communicate with people and lead them in a set of activities. I have work with different people in different field like music engineers and i learnt a lot from them too. I have learnt how to be well organised, time management because time lost is hard to recover.
Despite this being the first time i do a music project, it was a very challenging and exciting experience because i had to plan everything on my own in advance and find back up plans. what made it more interesting is the fact that i had full control over everything. I created some thing from nothing to something with the help of a music composer known as Josh who is the same artist i collaborated with on this project. He made the instrumental, and we worked on the lyrics. i came up with a concept, i edited and directed the music video, looked for a suitable cast ; the people that had the same delivery with there lyrics and the type of energy was what i aimed for during the selection period. I had to co-ordinate and work with different people trying to find locations, transport and selection of equipment used to shoot the project. Definitely i can say that my networking skills have improved on a hight level, just being able to pull all this together proves that to me.
This whole experience is important to me because i went out of my way and challenged my self to do something totally different, i now have a song that i can show case to future job opportunities and share with family and friends. The whole experience taught me how much effort goes into composing a song and producing it. this is another skill i have acquired. On top of directing, editing, producer and actor i am now officially a musician as well.
I thought this was successfully achieved as i have like the whole process of making and producing music. Even though a lot of effort goes in it, it’s been an experience that i am proud of. Of course practice makes perfect so i am looking forward to keep practicing these skills so that i can get to be a qualified professional.